Just the data alone can not give you any insight about the people or the market trend. The real meaning and the power of the data lies in the fact finding and summary reports. eCube Apps Report Builder comes with dynamic reports allowing you to create visualizations made using charts, graphs, summary controls, pie charts etc.
You can see the user response statistics and discuss among the selected group with authorized access mechanism. The reports scale up to the levels of your imagination in setting up your report requirements.