Customized Reports are beneficial once the data is ready. The design and framing of the data collection form also impact the result you can get. Observations will provide insights to change the way we use the form and make changes to it. eCube Apps Performance Analytics comes with reporting on the performance of your form itself. How nice it would be to know how many people are visiting your forms, how much is the conversion rate, where are the people accessing the forms from, what Mobile, OS and Browsers are used to access the forms, what is the traffic of visitors on a daily, weekly, monthly or yearly basis? You have it all with this wonderful feature automatically generated for each form on the fly.