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Fashion Marketing Research Form
Please spend a few minutes to completethis survey
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Name:
First Name
Last Name
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Date:
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The value must be greater than or equal to -21474836487
The value must be less than or equal to 2147483647
Mobile No:
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*
Age:
18 - 21
22 - 29
30 - 39
40 - 49
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*
Do you purchase fashion magazines:
Yes
No
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*
Gender:
Male
Female
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*
If yes, how often do you shop:
Once a week
More than once a week
Once a month
Once a year
Randomly
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*
How many magazines do you purchase:
1
2
3
4
5
Or more
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*
Which fashion magazine do you prefer to follow:
Glamour
Cosmopolitan
Vogue
Elle
Bazaar
InStyle
Stylist
Marie Claire
Others
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What do you look for in magazines:
Latest information on trends
Style
Habitual reading
Celebrity news and pictures
Peer influences
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Does your profession require you to follow articles in fashion magazines:
Sometimes
All the time
Never
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Would you consider yourself a trendsetter, or a trend follower:
Trendsetter
Trend follower
A bit of both
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Do magazines help you identify/discover new brands catering to your fashion clothing needs:
Yes, all the time
Sometimes, depending on the look
No, I am brand loyal
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What other means do you use to find latest trends currently in the market:
Fashion blogs
Fashion TV
Billboards
Fashion shows
Social networking sites
Friends and other social groups
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To what degree would you be influenced by your magazines writers review:
The editor is always right
I would considers her opinion, but try it out for myself
They are too commercial, I find my own trends
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Do you find magazine's fashion advertisements to be misleading:
Never
Sometimes
All the time
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Do you find fashion magazines to be information or entertainment oriented:
It’s informative to learn about the industry
It’s entertainment to know where celebrities shop
It’s a bit of both
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Would you be influenced to purchase a certain product, solely because it was advertised in your daily/monthly fashion magazine:
If I see the advert, I just have to have it
If it catches my attention, I would give it a try
I wouldn't purchase products until I came across it/them in the stores
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Does the editor’s picks influence you in the purchase of a certain product in a magazine:
Yes
No
Others
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Please specify :
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Comments/Suggestions:
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Signature:
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